• 2insanne


The population and the economy are increasing and this, we know, will not stop. At the moment there are 7400 million inhabitants that well or poorly dressed and we shod and everything that we use, we discard. The Fashion Industry is the 2nd most polluting, after the oil industry, and we are all very contributors. More and more people in the Fashion Industry are trying to find and offer us other alternatives in terms of textile materials and their process (because we deserve it!).

We can see incredible creations and designs by Carmen Hinojosa, creator of PIÑATEX that offers us leather based on pineapple fibers, ONI ORIGINAL sneakers made with recycled plastics or ECOALF created by Javier Goyeneche who makes "clothes made entirely with materials recycled with the same quality, design and technical properties than the best non-recycled products.That way we do not need to use the natural resources of our world in a careless way. "

I come from Mexico and together with India and other countries, we share a great textile heritage where the process of realization becomes practically a work of art. At the time of our grandmothers, the great entrepreneurs of those times who made the clothes of their multiple children, did not talk about the problem of "Climate Change" and they were not worried about what world they were going to leave us ecologically speaking.

Already in the 80's came this "boom" of capitalism in all its extension and the fashion industry began its increase, and in the 90's we were able to see the great opening to the world market and we were (and still are) witnesses of the "Fast Fashion".

On October 10, 2017 I had the opportunity to attend the "Global Change Award" seminar given by Karin Rehnberg responsible for sustainability H & M Switzerland, where she spoke about the H & M Foundation and her vision of Circular Fashion. For this to happen, the fashion industry must reinvent itself in how to design, what materials to use, how to dye, cut and sew, send, sell, possess, use and arrange fashion. New technology, business models and materials can make this possible.

How will H & M lead the sustainability market? " With innovation, transparency, "Reward Sustainable", "Fair Equal", with actions and involving people interested in living in a world (a little) more dignified.

The BIG question is: How would you Reinvent Fashion? What would happen if we could make a change in "Buy and discard", a world of fashion where there is no waste? What materials would we use? What would be the processes and business models?

In 2015, GLOBAL CHANGE AWARD was created by the H & M Foundation in collaboration with Accenture and the KTH Royal Institute of Technology in Stockholm, launching a challenge to innovation. Recognized as the first initiative of its kind in the fashion industry.

Who can apply? Open to any individual and groups of up to 5 persons over 18 years, as well as institutions, organizations and social enterprises anywhere on the planet. The deadline for this 3rd Edition is Tuesday, October 31, 2017. Winners will be presented to the public on globalchangeaward.com for online voting March 12-16, 2017.

We have all bought H & M because we like to "renovate" our closet or the typical "Do not have anything to wear" but it is time for us to make a responsible and circular consumption as is already being done in many parts of Mexico by micro-entrepreneurs .

We are the generation of change and the best informed of all times, we now have to propose, manifest and demand large corporations and this is a great platform and initiative proposed by one of the greats in "Fast Fashion".

But why has it taken so long to "realize" the environmental damage caused? When will large corporations implement innovative ideas? What actions should the other Fast Fashion corporations take?

Someone had to start and H & M Foundation already put the cards on the table.

(Though with many questions still).

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